Media Agency: Rufus (Amazon agency at Initiative) Robison Mattei - Associate Creative Directorįlame Artist: Bruno De La Calva (lead), Carlos Addraga GomezĬompositing team: Evan Langley, Paul Krist Nicole Michels McDonagh - Group Creative Director Lindsey Sutphin - Head of Advertising (AWS) This is BSSP’s first time working with AWS - the agency won this assignment as a project earlier this year. As a whole, the campaign is aimed at engaging enterprise business leaders who are looking to gain an edge by harnessing the power of cloud services, as well as the broader NFL audience.
NFL PLAY BY PLAY DATA TV
The TV spots will also have digital and social media extensions. Stat That has started to roll out nationally and will run throughout the 2021/2022 NFL season. Our goal was to give culture a way toīe part of that and make the words “Stat That” synonymous with epicįootball feats," said Sinan Dagli and Nicole Michels McDonagh, Group Creative Directors at BSSP. Making improbable plays - and AWS’s Next Gen Stats tell the whole story And it showcases the real-world power and potential of AWS for its clients. It’s a chant, a question, an exclamation point around the desire t see the stats. It’s a growing chorus for how fans want to watch the NFL and appreciate the incredible action on a whole new level. Developed in partnership with Sausalito-based independent agency Butler, Shine, Stern & Partners (BSSP), Stat That is a rallying cry meant to capture this new level of fan engagement and insight. The NFL uses Next Gen Stats powered by Amazon Web Services’ (AWS) machine learning and AI to take fans, broadcasters, coaches and teams inside the action and show the hidden data behind each play.Īmazon Web Services has launched a brand-new ad campaign that brings that relationship to life, showing how the NFL uses its real-time data and machine learning to transform their fan experience. Behind every incredible play there are thousands of data points that tell the story of what made the play special-speed, distance, proximity, probability of success, and much more. The sports fan experience has become synonymous with stats.
0 kommentar(er)
